Ad Blocking

Adblocking is a technology, which allows for blocking ads before they are loaded by the webbrowser. That means that you are saving bandwidth and the page is rendered faster within your browser. For a detailed description please visit:

Why remove ads?

There are many reasons why people choose to remove ads. Some of the most frequent arguments are:
- People do not want to be manipulated by online advertising
- Online advertising imposes a security risk for the internet user, as the third-party banner ads may introduce security breaches to the site
- Advertising often uses heavy graphics, which slows the page loading
- Advertising is annoying

Working Of AdBlock (Adblock Plus)

Adblock Plus itself has no functionality; it doesn't block anything until you "tell" it what to block by adding external filter lists. Filter lists are essentially an extensive set of rules that tell Adblock Plus which elements of a website to block. You can add any filter list you want. For example, block tracking or malware. You can also create your own filter lists. Almost all filters are open source, therefore many filter lists have been created by Internet users.
Filter lists enabled by default include:
  • An ad-blocking list selected based on your language (EasyList)
  • The Acceptable Ads list
These are enabled to get you started. You can remove them or add others - it's up to you.

EasyList corresponds to your browser language and is aimed at disabling ads that are considered to be intrusive by our community of users. Eyeo GmbH did not draft EasyList and therefore has no right to, or control over, its content. Visit the EasyList Community for more information.
The Acceptable Ads list displays ads that comply with the acceptable ads criteria agreed upon by our community of users. The list is maintained by Eyeo GmbH.

Publishers VS Adblock

Ad-blockers jumped to the top of the App Store when Apple allowed them in September -- but Till Faida had already been obliterating ads for years. "Most of our users are not against ads," says the CEO of Eyeo, the German startup behind the Adblock Plus extension. "They're just annoyed by the banners and pop-ups."

The problem: with around 198 million active ad-blocker users worldwide -- according to a report this August by ad-blocker-tracking startup PageFair -- the cost to the publishing industry is estimated to reach $22 billion (£13.9bn) this year.

Websites know you're using ad-blockers, and they're coming for you

The Forbes publisher last week started blocking access to the site to some users of ad-blocking software. Visitors using desktop browser ad blockers are greeted with a polite but firm message on the “welcome screen” ad page Forbes serves prior to landing on its site.

The Washington Post is stepping up its defenses by actively striking back at ad blockers. The newspaper is testing out a feature that stops readers with ad blockers enabled from viewing an article until they agree to sign up for an email newsletter or subscribe.

Other sites, including the AtlanticThe GuardianMother Jones and the NFL sites have taken a gentler approach, prodding visitors to instead make a donation, subscribe to the publication or whitelist the site.

Ad block users have also claimed that other video sites like Hulu and the CW bar ad block users from streaming, though Hulu seems to have since found a way to circumvent the blockers.

New Adblock Plus service lets you pay websites after removing ads - AdBlock Plus, the extension that has been the bane of web creators, is offering a potential solution — Flattr Plus. AdBlock Plus teamed up with microdonation platform Flattr to come up with a system that cuts out the advertising middleman, offering users the choice to remove ads in favor of setting up selective payments only to the websites they visit.

Chetan Sundarde

What's hurts more, the pain of hard work or the pain of regret?

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